Friday, July 30, 2021

Mirabai Chanu wins silver at the Tokyo Olympics, five years after her heartbreaking loss in Rio

 


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The 26-year-old is the first Indian weightlifter to earn a silver medal at the Tokyo Olympics 2020. Here's all you need to know about Mirabai Chanu.


Mirabai Chanu, who is she?


Chanu Saikhom Mirabai, also known as Mira Bai Chanu, is a weightlifter from Manipur who is 26 years old. She was born on August 8, 1994, and has competed in international tournaments in the 48 kg division since 2014, winning the World Championships and several gold at the Commonwealth Games. She is also a Padma Shri awardee, and the Rajiv Gandhi Khel Ratna award was given to her by the government in 2018 for her commitment to sports.



Mirabai Chanu
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Which state is Mirabai Chanu from?


Saikhom Mira bai Chanu was born in the northeastern state of Manipur, at Nongpok Kakching, Imphal. She belongs to a Meitei family, which is an ethnic group native to the northeastern Indian state of Manipur.


Olympics for Mirabai Chanu


It all started at the 2016 Olympic Games in Rio de Janeiro. Multiple lifts failed, and a 21-year-old Saikhom Mirabai Chanu, a strong medal contender at the time, was thrown to the ground. 


Mirabai Chanu

And we in India have a penchant for chastising our athletes who fail. Chanu was no exception. Why was she being catered to? Was she truly deserving of the money she was receiving?

Chanu considered giving up the sport because  she was in an unbearable woe. Sport may be the only arena in which a person may become a hero after a dramatic public failure. Chanu was given a second opportunity in Tokyo after her failure in Rio. She followed through on that promise.


Chanu had a medal waiting for her as she went onto the floor for the clean and jerk round, thanks to an outstanding start in the snatch round. Her favorite event is clean and jerk, and she only had one competitor in China's Zhihui Hou, who won gold.


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She pushed the bar and gave the Chinese girl a run for her money, to her credit. Mirabai told reporters, "I had worked hard for Rio but it was simply not to be, but from that day on, I dreamed of winning in Tokyo and fulfilling my dream of earning an Olympic gold," she said. “I'm here as a result of what I learned in Rio.” 


More than anything, Chanu is a narrative of self-sufficiency. She had no intention of pursuing a career as a weightlifter. All she was doing was bringing back wooden logs from the surrounding forest to kindle fires during the winter.


Many people wondered how a girl her age could move such large logs. Chanu, on the other hand, was unaffected. Her mother noticed something unusual in her daughter when she loved the challenge of lifting weights. Chanu's mother encouraged her to pursue a career as an athlete, and she was naturally proud of her daughter's accomplishments in Tokyo. 


Let's be clear about one thing: Chanu's medal is not unexpected. Everyone expected Chanu to win a medal in weightlifting, and she was seen as a major candidate. She has always performed well in international events, with the Olympic Games being the only award missing from her trophy cabinet. She even has earrings in the shape of Olympic rings and wears them every single day as a reminder to herself of an unfulfilled dream. 


Mirabai Chanu
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Chanu did not come from a wealthy background. She's the girl next door who dared to dream big. She is, in fact, India's concept, which continues to inspire us all. Chanu is now a part of India's athletic mythology, having gone from carrying logs as a youngster to boosting a nation's spirit in Tokyo. 


Chanu had taken a selfie at the Delhi airport before departing India. She is shown standing alone, preparing for the long voyage to Japan. But many fellows will now be waiting at the airport to grab a piece of selfie with her when she returns home victorious after a rendezvous with history. She isn't simply another excellent weightlifter anymore.



Mirabai Chanu
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She is the first Indian woman to win a silver medal on the opening day of the world's most prestigious sports event. She is also the first Indian woman to earn a silver medal in weightlifting, surpassing Karnam Malleswari's bronze from the 2000 Sydney Olympics. 


Her award has also improved the morale of the whole contingent. Everyone in the Indian camp is ecstatic with Chanu's success, whether it's the men's hockey team, which began off brilliantly by beating New Zealand 3-2, or Satwik Rankireddy and Chirag Shetty, who played a spectacular match against the world No. 3 Chinese Taipei pair. 


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With a medal arriving early, the pressure has been relieved, and that is what will help make these games the finest in India's Olympic history.


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Saturday, July 24, 2021

Step Ahead To Online Presence Of Your Business



Because you read this blog and a slew of other marketing blogs, I'm sure you're prepared for 2021 marketing trends.


But here's the thing: I read all of the top marketing blogs, subscribe to all of the marketing YouTube channels, and listen to the same marketing podcasts as you.


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And I've seen that very few people are discussing what will actually happen in 2021 and beyond.

What will be the marketing strategies in the near future? 


No idea?

No worries!  It’s nothing but the marketing strategies  will  take the digital presence i.e. “Digital Marketing”.


So, do you have any idea about how businesses will reach their target audience effectively in the near future? 


Let’s discuss and get a clear understanding of the Digital presence.


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As we all know, technological advancements are causing ancient techniques to be transformed into contemporary ones, resulting in higher living standards and more effective work that produces better results.


Almost every firm will have an online presence and engage in online or digital marketing in the coming year.


Now, the question arises! What digital marketing is all about? 


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Advertising delivered using digital channels such as search engines, websites, social media, email, and mobile applications is referred to as digital marketing.


Digital marketing is the process of corporations endorsing goods, services, and brands via the use of various online media platforms.


Why do we engage in digital marketing?


Marketing on a digital platform or in a virtual environment is referred to as digital marketing. Nowadays, everything is done online, including education, meetings, and advertisements.


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 According to a study, 90 percent of American entrepreneurs do their business online or through various digital platforms and websites.


The primary premise of digital marketing is that we can reach the most number of customers/clients/generate leads with the least amount of work or in the shortest amount of time. 


It's a far cry from traditional marketing, in which businesses used to promote in newspapers, on television, and so on.


Actually, traditional marketing does not consider which demographic or age group they have to market to, which results in a significant increase in the amount of money spent by organisations on advertisements in newspapers, banners, and pamphlets. 


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However, with digital marketing, we have more options and can segment the market and run ads on various social media platforms.


But first, we must create a website with a lot of information. According to a study, the majority of consumers click on the first four SERP results.


So being on top is crucial, and in order to accomplish so, we must first perform SEO and then digital marketing.


How does AchieveX offer digital marketing services?


AchieveX is one of the startups providing innovative solutions to different large businesses to enhance their ROI in this competitive world. Their major goal is to “ Innovate to lead the world towards a better tomorrow”.


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Mission - 3D⟶ Develop➝ Discover ⟶ Deliver


Their skilled specialists have created cutting-edge marketing solutions tailored to your company's needs.


They provide Digital Marketing services to their clients, which are accompanied by a timely marketing plan designed by industry professionals to meet the changing demands of their customers.


You may promote digitally or through numerous online channels using digital marketing. Ensure that your brand is heard across the world and that your company has a healthy number of consumers.



They differentiate their clients from their rivals by providing innovative marketing strategies based on comprehensive market research and in-depth competitor analysis.



AchieveX offers a variety of services in addition to digital marketing, including the following:


1) Web development :- A team of professional developers will work with you to create the ideal Web Solutions for your company's needs. 


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They assist their clients in adopting new developments in order to avoid falling behind the competition. Observe a diverse selection and cutting-edge web innovations geared to your expanding client demands.


2) Application development:- Mobile applications are becoming increasingly popular among customers, thanks to the fast rise of mobile users.


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They provide organisations with next-generation industry-specific applications that meet rising client demands. Their team of experts gives the essential direction and help to handle your contemporary IT issues and assure your continued success in the market.



3) Graphic Designing:- A well-designed website allows your target audience to learn more about you and your company. By using an effective design solution, you may improve communication and foster goodwill among your consumer base.

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They create customer-centric designs that provide your company a professional image and a distinct character.


4) CMS:- CMS enables you to maintain your website content with ease. By not getting lost in the lines of code, you can see how pleasant your website is to use.


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Get a user-friendly, SEO-optimized CMS solution tailored to your company's needs.


5) Cloud Services :- In today's competitive world, keeping data safe, secure, and easily available through cloud services is critical.


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AchieveX's X-factor has provided a cloud computing platform to keep your data safe and secure with ample storage, analytical, and intelligence capabilities at your fingertips for the comfort of their clients.

And many more services like:-



With the growth of technology, digital marketing research and practise are improving. Technology advancements create a plethora of opportunities for marketers while also posing unprecedented obstacles. Marketers utilise Digital Portfolio to build a professional brand .As a result, we can conclude that AchieveX is a fantastic company with whom we can collaborate and grow our business from the ground up.



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